Developing a content marketing programme for an award-winning mortgage brokerage

Complete Mortgages appointed SHIFT Public Relations to implement and manage an ongoing content marketing programme, secure national PR coverage and rebrand the award-winning mortgage brokerage.

Whether the job is design-based, content-based or involves generating headlines in the media, SHIFT Public Relations always gets it done. Our company’s rebranding was a seamless exercise and not only am I delighted with the result, but my clients really like it, too. Similarly, rolling out regular, original content has really helped build our online presence and increased the readership of our newsletter. SHIFT Public Relations provides a reliable and straight-talking service and has become our go-to agency for everything PR and marketing related.” 

Mark Finnegan, Director at Complete Mortgages

SHIFT Public Relations produced Complete Mortgages' guide for first time buyers
Mortgage adviser PR and content marketing with SHIFT Public Relations

The project:

Tapping into industry issues such as the introduction of the Mortgage Market Review or simply providing ‘top tips’ guides for homeowners looking to secure a mortgage, SHIFT Public Relations continues to create authoritative articles that are published on the website and in its regular newsletter. SHIFT Public Relations also manages Complete Mortgages’ media relations and traditional PR outreach programme – and even rebranded the firm, creating its current brand identity. 

Content marketing Services for the mortgage sector

The results:

Complete Mortgage has seen a 298% increase in Internet applications as a result of keyword placement in on-site content and the conversion rate has increased from 7.3% to 20.2% – a 277% increase. SHIFT Public Relations has also secured comment opportunities for Mark Finnegan in titles ranging from local media to national titles such as The Daily Express.

The stats:

Delivered a 298% increase in internet applications as a result of keyword placement in on-site content 

Increased Complete Mortgages’ conversion rate from 7.3% to 20.2%

Secured media comment opportunities for Complete Mortgages in national titles such as The Daily Express

Rebranded the mortgage broker