After winning the contract to become Egbert Taylor’s PR agency, we were tasked with repositioning the business from manufacturer to waste solutions provider, delivering an ongoing thought leadership PR programme and acting as Egbert Taylor’s press office responsible for fielding all media enquiries and proactively generating positive news coverage on a monthly basis.
Manufacturing PR Agency Case Study – Egbert Taylor
Developing and implementing the PR strategy for a ‘Best of British’ manufacturer
SHIFT Public Relations is an invaluable resource that always gives 110 per cent and continually turns around first-class copy at the drop of a hat. Even as the complexity of our business has changed, requiring a much more strategic approach as a result of needing to manage multiple brands and reposition the business, SHIFT Public Relations has not only ensured at all our messaging is aligned but has also been able to secure high-value opinion articles and news coverage that has significantly raised the profile of the business and generated substantial orders.”
Clive Pearson, Group Marketing Director at Egbert Taylor
The project:
SHIFT Public Relations won the contract to develop and execute an on-going PR programme on a retained basis back in 2012, prior to the formation of Egbert Taylor and when the business was solely Taylor Bins. From securing article commissions from key industry journalists, which SHIFT Public Relations ghostwrites on behalf of the board, to placing high-value coverage in industry titles, SHIFT Public Relations has been responsible for driving all proactive PR outreach for almost a decade.
Since the formation of Egbert Taylor and its subsequent acquisition of multiple brands and the UK distribution rights for Bigbelly, SHIFT Public Relations has also been responsible for delivering a strategic communications programme to ensure that each individual brand’s messaging is cohesive and supports the business’s overall communications objectives.