After winning the contract to become Egbert Taylor’s PR agency, we were tasked with repositioning the business from manufacturer to waste solutions provider, delivering an ongoing thought leadership PR programme and acting as Egbert Taylor’s press office responsible for fielding all media enquiries and proactively generating positive news coverage on a monthly basis.
Manufacturing PR Agency Case Study – Egbert Taylor
Developing and implementing the PR strategy for a ‘Best of British’ manufacturer
SHIFT Public Relations is an invaluable resource that always gives 110 per cent and continually turns around first-class copy at the drop of a hat. Even as the complexity of our business has changed, requiring a much more strategic approach as a result of needing to manage multiple brands and reposition the business, SHIFT Public Relations has not only ensured at all our messaging is aligned but has also been able to secure high-value opinion articles and news coverage that has significantly raised the profile of the business and generated substantial orders.”
Clive Pearson, Group Marketing Director at Egbert Taylor
SHIFT Public Relations won the contract to develop and execute an on-going PR programme on a retained basis back in 2012, prior to the formation of Egbert Taylor and when the business was solely Taylor Bins. From securing article commissions from key industry journalists, which SHIFT Public Relations ghostwrites on behalf of the board, to placing high-value coverage in industry titles, SHIFT Public Relations has been responsible for driving all proactive PR outreach for almost a decade.
Since the formation of Egbert Taylor and its subsequent acquisition of multiple brands and the UK distribution rights for Bigbelly, SHIFT Public Relations has also been responsible for delivering a strategic communications programme to ensure that each individual brand’s messaging is cohesive and supports the business’s overall communications objectives.
Since 2012, SHIFT Public Relations has generated over 700 pieces of PR coverage across Egbert Taylor’s key target media. It’s also ensured 100 per cent positive messaging throughout all media coverage and prepared several national awards submissions, which have led to the business winning high profile industry awards. Having become Egbert Taylor’s retained PR agency, it now manages the business’s copywriting and wrote the company’s 16-page corporate brochure.
Ghostwritten 100+ opinion articles and pieces of bylined content on behalf of the business’s senior figures
Secured a 100 per cent success rate when pitching PR story ideas and feature synopses to journalists
Written Egbert Taylor’s flagship 16-page corporate brochure
Helped the business win more than 15 high profile national awards