Waste Management PR Case Study – ENVAC

Managing the PR for Envac, the UK’s only underground vacuum waste collection system

SHIFT Public Relations was asked to position Envac as a thought leader within the built environment and a key addition to the sustainability debate. Its managing director also wanted to create a dialogue with architects, planners, local authorities and those responsible for procuring the system to ensure that Envac was considered at an early stage in the specification process. Ultimately, SHIFT Public Relations was tasked with positioning Envac as the future of waste management. 

From day one, SHIFT Public Relations grasped the concept and benefits of the Envac system. They always deliver and often over deliver. Their personable yet straight talking service is refreshing and their candidness demonstrates they are not just ‘yes’ PR people, but true professionals. Some of the high-value coverage they have secured for us has underpinned our lead generation activity and we are expecting to sign a contract over the coming months that stemmed from a well-targeted feature article. It’s almost as if SHIFT Public Relations is Envac’s in-house PR team.” 

Julian Gaylor, Envac UK Ltd’s Managing Director

The challenge:

Envac attracted huge media attention across national, broadcast and trade media following its UK launch in 2007, when it was designed in to Quintain Estates & Development plc’s 85 acre flagship sustainable development, Wembley City. The communications campaign needed to demonstrate Envac’s capabilities beyond Wembley City and ensure that the system remained front of mind amongst its target audience as activity within the construction sector increased.

The results:

SHIFT Public Relations mounted a thought-leadership campaign that created industry debate amongst Envac’s key audiences, placed feature-led articles in the key media and used illustrious award programmes as a platform to communicate Envac’s industry excellence. It’s also become Envac’s copywriting agency, providing copywriting services for Envac UK, Sweden, Spain and the Middle East.

The stats:

Secured over 500 pieces of PR coverage across Envac’s key media

Achieved a combined audience of 20 million through targeted news placement

Secured a major feature on BBC’s The One Show

Generated new leads and multi-million pound contract opportunities following successful news generation

Delivered a high return on investment